Radio benefits from rosy 2024 projection.

Advertisers are planning to increase their advertising budgets in 2024, with radio expected to remain a strong medium. A survey of 92 advertisers found that 60% plan to boost their ad spending, with 13% planning to increase their radio budgets. In contrast, over 56% of Linear TV ad budgets will be cut, and 64% of advertisers plan to tighten the purse strings on Print. Digital audio is also expected to see growth, with 63% of those surveyed saying they will increase ad spend in the medium.