Taking radio to the bank.

A recent case study by Katz Radio Group highlights radio’s influence on consumer interest and engagement with banks. During the fourth quarter of 2023, radio campaigns effectively increased brand consideration, with a 20% rise in listeners considering opening bank accounts after exposure to radio ads. Additionally, 64% of consumers reported that radio ads sparked interest in learning more about banks. Financial advertisements on radio received positive receptiveness, with 80% of listeners agreeing it’s smart for financial companies to use radio. Radio also boosted web traffic for a Tax Prep Service.