Survey says: radio flat.

A new survey from Borrell encompassing over 3500 local advertisers delved into what advertising categories would be increased, decreased, or stay about the same in the near future. The results showed that there were just as many respondents planning to cut their radio budgets as increase them—10% of the former and 12% of the latter. The big winner—no surprise here—was digital, where 57% of respondents plan to increase spending, and only 2% plan to cut back. The big loser—again, no surprise—was newspaper, with 8% planning to increase their budgets and 19% planning to cut them.