Survey says: podcast listeners are big radio listeners.

Nielsen Audio has released a new edition of its Podcast Listener Buying Power Report, showing, among other things, that podcast listeners listen to broadcast radio more than people who don’t listen to podcasts. The report goes on to say that the new options in media encourage consumers to spend more time with all media. Nielsen also found that the number of podcast listeners who listen every day grew by more than 3.6 million, and the average number of episodes listened to per week increased by 10%.