Simon Mainwaring, CEO of marketing consultancy WeFirst, will present “The Future of Profit is Purpose,” exploring the concept of “conscious capitalism.” After the presentation, there will be a special Q&A session moderated by Mainwaring and Roy Spence, chairman of Austin-based agency GSD&M, titled “Implementing Conscious Capitalism at Your Station.” NAB Executive Vice President/Communications Dennis Wharton commented, “The most successful broadcasters understand that it’s good business to ‘do good’ in the community. This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”
The Spirit of Local Broadcasting
