Supermarketer to keynote NAB Show.

Simon Mainwaring, CEO of marketing consultancy WeFirst, will present “The Future of Profit is Purpose,” exploring the concept of “conscious capitalism.” After the presentation, there will be a special Q&A session moderated by Mainwaring and Roy Spence, chairman of Austin-based agency GSD&M, titled “Implementing Conscious Capitalism at Your Station.” NAB Executive Vice President/Communications Dennis Wharton commented, “The most successful broadcasters understand that it’s good business to ‘do good’ in the community. This session will reveal how the purpose-based business model can create a real and competitive edge for a range of industries.”