Sponsor ID in FTC crosshairs.

The Federal Trade Commission (FTC) has issued warnings to a dozen health and nutritional influencers and two food and beverage trade groups, including the American Beverage Association, for inadequate disclosure of sponsored content. The FTC targeted social media posts that were sponsored but lacked clear disclosure by influencers, violating the revised guidelines outlined in the FTC’s June update. The warnings focus on Instagram and TikTok videos promoting the safety of aspartame and “sugar-containing products” without proper disclosure. While influencers used labels and hashtags, the FTC emphasized the need for direct disclosure in the videos. The warnings underscore the responsibility of trade groups to ensure influencers disclose relationships, especially in health and safety claims. Although warnings were issued, future non-compliance may result in civil penalties of up to $50,120 per violation of the FTC Act and endorsement guidelines.