Johnny Schad, along with Debbie Kribell, is the second generation of leadership at SMARTS Broadcast Systems, probably the most popular traffic/billing/automation company among small-market broadcasters. Headquartered in Emmitsburg, IA, where the Schad family had the radio station that got John and Jan Schad thinking that there must be some way of using computers to make traffic and billing easier. Today, SMARTS has a wide range of products for local radio stations, and Johnny has his finger very much on the pulse of small markets.
After Jay Mitchell talks with Johnny, he weighs in on the dangers and uncertainties of the reopening process, and what local radio can do to keep people healthy.
SMARTS Broadcast Systems website