SMRP 49: Holland Cooke, Pt. 1 | The Local Dilemma

Interviewing today’s guest is kind of like trying to capture lightning in a bottle. Consultant Holland Cooke streams nonstop nuggets so quickly and so furiously that you’ll be listening again and again to make sure you don’t miss anything.

One of Holland’s key points, “Keep it local, and keep it compelling,” serves as a springboard for a commentary about how local radio always wins – if the “local” part doesn’t put your listeners to sleep.

Show Notes

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