SMRP 46: Automatic Online Money | The Right Way to Answer Objections

This week we conclude our conversation with Elliott and Sandy Hurst, cofounders of SoCast, the provider of all things digital to radio stations large and small. In this segment, the talk turns to how SoCast helps its clients make money online with something called an “exchange,” and how programmatic buying can benefit your operation.

Also in this episode, we take a page from the Objection CollectionSM — specifically, how you answer objections (it’s more important than the “what”).

Show Notes