SMRP 68: Lou Vito; Encouraging Law-Breaking

Lou Vito is about as wired in as you can get. The owner of four stations and an active website in Bellefontaine-Urbana, OH, he’s in touch with dozens of broadcasters every single day, and as much as anybody, he has his finger on the pulse of small-market radio. In this episode, Lou shares with us what he is doing to keep advertisers – and get new ones – in the midst of the pandemic.

Host Jay Mitchell also offers a brief commentary on that morning team in Idaho that encouraged their listeners to defy their state’s stay-at-home order.

Show Notes

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