This week our Promo Check is a multi-platform winner from Beth Mann, Edge Radio, Cadiz, KY. Then Jay talks to Andrew Curran, DMR/Interactive, one of the most passionate proponents of local radio — and he has the facts to back up that passion. Andrew mentions two key points that could significantly change your radio business for the better
About Your Host
Jay Mitchell is a second-generation radio broadcaster who began his career as a copywriter at his dad’s radio station at the age of 12. At 14 he was selling Muzak; at 16, after becoming one of the youngest ever to obtain an FCC First Class License, he hosted a nighttime Top 40 radio show while going to high school. At 23 he was the general manager of a Top-Ten-market radio station. He has owned a radio group in Southeast Iowa; and as a consultant, he has worked with great radio stations large and small — from Los Angeles to Hot Springs, SD. Currently, he edits and publishes The Small Market Radio Newsletter, hosts The Small Market Radio Podcast, and provides web services to select small market stations and groups.