SMRP 30: “Alexa” | Killer Birthday Promotion | The Truth about Syndication Ratings



This week we feature a unique interview with someone who is in over 35 million homes and growing. It’s Amazon Echo’s “Alexa,” who’s going to fill us in about the ins and outs of the Echo, her “skills,” and how your radio station can take its place among her thousands of commands.

Our “Promo, Check” this week comes from group owner Randy Lawson, who is celebrating the birthday of one of his stations in a big – and profitable – way.

And our “Last Word” is all about the search for the truth of syndicated program ratings. (Hint: It’s not as easy as you think.)