SMRP 19: Erica Farber on the RAB | Jim Bohannon’s Favorite Promotions



In this episode, host Jay Mitchell talks with RAB President/CEO Erica Farber. In the first of two parts, Erica describes transforming the organization to take advantage of new technologies to keep the service level high in the face of today’s business realities.

Broadcasting legend Jim Bohannon shares two of his favorite — and unique — promotions that are pure found money.

Show Notes

Radio Advertising Bureau website
Radio Mercury Awards
Erica Farber’s email
Jim Bohannon’s website