SMRP 12: Cridland Opens Up | How Not to Handle Objections


In this week’s podcast, our Australian friend James Cridland holds nothing back as he talks about what we need to do to embrace the future of radio. In our Sales Tip, host Jay Mitchell reveals the wrong way to go about answering objections – and how to do it without losing the sale or the opportunity for the customer to get results from the world’s greatest medium.

Show Notes

James Cridland (some of these links are referenced in Part 1)