Radio remains popular among American adults across generations.

Recent data from Katz, Scarborough and Nielsen shows that AM/FM radio is heavily consumed, even by “super” TV and internet users. Among adults aged 25-54, radio reaches 91% weekly, with an average daily listening duration of 1 hour and 12 minutes. Even heavy internet and TV users maintain a 90% reach for radio. Additionally, light internet and TV viewers engage with radio for similar durations. Radio’s overall weekly reach surpasses Connected TV and linear TV. For advertisers, broad-reach platforms like AM/FM are essential for reaching light or infrequent buyers.