Radio pride.

Edison Research’s latest “Share of Ear” data reveals how the LGBT community’s audio habits align with Pride month celebrations. LGBT listeners aged 13+ in the U.S. spend 14% of their daily audio time on podcasts, averaging 40 minutes per day—48% higher than the overall population’s 11% (27 minutes). Additionally, LGBT listeners devote 16% more daily time to all audio sources compared to the general population aged 13+. This insight highlights the significance of individualism, creativity, and expression through podcasts, providing valuable information for content creators and advertisers.