Radio groups embrace AI-driven podcasts.

Audacy joins the ranks of radio companies integrating artificial intelligence (AI) and machine learning into its podcasts to enhance contextual advertising. Utilizing AI for transcription and categorization, Audacy aligns podcasts with genres and Interactive Advertising Bureau standards, facilitating dynamic insertion of relevant ads. This move mirrors iHeartMedia’s adoption of AI in its podcast division, with plans for international audience translation in late 2024. Audacy’s Chief Revenue Officer emphasizes the benefits of AI integration in delivering precise targeting and improved returns on advertising investments. The company boasts high renewal rates in audio and digital media, reflecting the effectiveness of its holistic audio strategies for clients.