Radio advertising reflects Coronavirus reality.

According to data from February through April collected by Media Monitors, two of the top radio advertisers are in the home-improvement space – CertaPro Painters and Window Nation. “Americans are taking on more home improvement projects while stay-at-home orders are in effect,” commented Media Monitors President/CEO Philippe Generali. “There is an opportunity for manufacturers to advertise their products directly to consumers, who are very receptive at the moment.”