RAB spotlights hot ad categories.

It’s called “Business Accelerated,” it launches in February, and it comprises a dedicated section of the www.rab.com website, live presentations, and new or updated sales and marketing tools. Every month, the RAB features an advertising category that is becoming significant to radio broadcasters, starting with healthcare and a presentation entitled “Radio Works for Healthcare.” The idea is to alert broadcasters to emerging categories and supply them with the resources they need to close sales in that category.

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