RAB makes feature sponsorships easy.

The Radio Advertising Bureau (RAB) is partnering with the Ad Council to offer sponsorable public service announcements (PSAs) for advertisers, starting May 22. The initiative allows advertisers to sponsor broadcast-ready PSAs designed for specific communities, with the first focus on Mental Health Awareness Month. The campaign, “Love, Your Mind,” encourages mental health awareness and directs listeners to free resources at LoveYourMindToday.org. A toolkit with creative assets for radio stations, including 30 and 60-second spots, host-read ad copy, and digital assets, simplifies integrating these PSAs into radio programming. This partnership aims to boost community impact while enhancing value for advertisers.