Podcast surge, local radio in cars, signal audio strength.

The 2024 Infinite Dial report by Edison Research, presented at Podcast Movement Evolutions by Megan Lazovick, highlights a notable surge in podcast listening and streaming audio among Americans. The national survey sampled 1,086 individuals aged 12 and older, showcasing streaming audio’s mainstream status, with over two-thirds tuning in weekly, including traditional radio. Smart device ownership remains prevalent, with 93% of Americans owning at least one, benefiting radio broadcasters expanding into connected TV. In-car audio preferences show AM/FM radio as dominant, with online audio and podcasts gaining traction. Streaming services like Pandora, Spotify, and Apple Music lead, while iHeartRadio struggles to capture the younger demographic. Despite Apple’s download count changes, podcast engagement grows across all metrics, with a significant increase in monthly listeners, particularly among women. Social media usage remains high, with Facebook, Instagram, and TikTok leading, while X/Twitter usage declines under Elon Musk’s ownership. These trends reflect a shifting media consumption landscape, emphasizing the growing influence of digital platforms on audio and social content engagement.