Drunk with audio power.

A liquor brand’s recent AM/FM radio campaign, coordinated by Katz Radio Group, achieved a 14.3% increase in web traffic, thanks to strategic use of DJ endorsements in two key markets. This uplift, analyzed by Katz Analytics with AnalyticOwl technology, far…

Over the top.

The AM For Every Vehicle Act, which mandates that all new vehicles in the US include AM radio receivers, has gained a supermajority in the US Senate. Introduced by Senators Ed Markey (D-MA) and Ted Cruz (R-TX), the bill received…

NAB Marconi window wide open.

The National Association of Broadcasters has opened nominations for the 2024 Marconi Radio Awards, with the nomination period running until May 31. Winners will be announced on October 9 at the NAB Show New York. Named after Guglielmo Marconi, these…

MBC HOF names noms.

The Museum of Broadcast Communications has announced 24 nominees for the 2024 Radio Hall of Fame. Voting starts May 20 and ends June 3, with the top six candidates inducted. The Nominating Committee will choose two additional inductees. The final…

AM/FM tops ad-supported listening.

Nielsen’s quarterly report, The Record, shows that AM/FM radio accounts for 70% of ad-supported listening, with News/Talk formats leading in Q1 2024. Podcasts represent 20% of listening, while streaming audio services and satellite radio channels make up the rest. The…

Radio ROI by the numbers.

Cumulus Media Chief Insights Officer Pierre Bouvard outlines radio’s impressive return on investment (ROI) using the 24%-18%-58% rule. According to the study “Profit Ability 2: The New Business Case for Advertising,” 24% of advertising’s profit returns are immediate, happening within…

Emotion = motion.

A study by the University of Illinois Urbana-Champaign reveals radio ads using emotional content can increase support for organ donation, particularly among those hesitant to register. The research, involving over 570 participants, compared two 60-second ads: one featuring a joyful…

RAB shows creators the money.

The Radio Advertising Bureau (RAB) launched a new certification program, CRMC Content Creators, to teach radio content creators how to monetize their work. The program builds on the Radio Marketing Consulting course’s principles and targets roles like program directors, on-air…

NAB CEO’s contract extended.

Curtis LeGeyt extends his tenure as President and CEO of the NAB until 2029. With over a decade of service, LeGeyt has championed broadcaster interests, securing policies such as AM radio access in vehicles and resisting new radio performance fees.…