New Coronavirus relief measure is now the law.

The American Rescue Plan Act of 2021 has been signed into law by President Biden. Not only does the $1.9 trillion plan distribute checks directly to low- and middle-income Americans, but it includes $1 billion for a vaccine awareness campaign, in which local radio participates significantly. NAB President/CEO Gordon Smith said in response to the bill’s signing, “NAB applauds Congress for again prioritizing broadcasters as essential message carriers for vaccine awareness efforts. Local radio and television stations are the most trusted and most frequently accessed sources of local news and information, and are therefore ideally suited for delivering critical vaccine information to the nation’s hardest-to-reach communities…”