IBA Radio Sales is now a thing; association founder the first client.

The Adams Radio Group, helmed by Ron Stone, the founder of the Independent Broadcasters Association, will be the first client of the newly-formed national rep group IBA Radio Sales. As Stone says, |This new rep firm is designed specifically for independent stations to ensure that we are represented on all business coming into our markets.| Gen Media Partners set up IBA Radio Sales, and Gen CEO Kevin Garrity said he is |very excited about our partnership with the IBA.|