IBA launches syndication platform.

The Independent Broadcasters Association has entered into a joint venture with the Iliad Media Group and the Midlands Media Group to put together platform whereby IBA member stations can contribute content in a barter-free cooperative. According to Midlands CEO Keith Stover, “We did this for IBA members and to cut down on barter deals that cut into our inventory and cause us to be left off buys for actual cash.” For more information about IBA membership, which is the open sesame to all of that organization’s goodies, visit www.iba.media.