IBA checks another box.

One of the initial stated objectives of the Independent Broadcasters Association was to offer its members a solid traffic/billing/production system at a discount. Now, after months of comparison testing, Radio Workflow gets the nod, being endorsed by the IBA as the “Software of Choice.” Radio Workflow integrates sales, traffic, billing, yield management, and on-air control into one coordinated system. Another member benefit announced this past week: a series of webinars by industry experts on various topics of interest and usefulness to independent broadcasters. The first such webinar will feature social media expert Lori Lewis.

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