Give Thanks for the Perfect Promotion

MEN’S DAY. “Men’s Day at Champion Chevrolet” takes place the day after Thanksgiving, the biggest shopping day of the year, to attract men to the dealership. The angle is, “Don’t be a wimp and follow your wife around at the mall this year. Be a real man and come test-drive a truck at Champion Chevrolet with other men!” We set up a big-screen TV so no one will miss any football games. Everyone can register to win the TV, and we throw in other man-type prizes like season basketball tickets and gift certificates to a local men’s shop.

DINNER ON THE MAYFLOWER. Arrange with your local/regional Mayflower mover to award a sumptuous catered dinner in one of their moving vans. Get your town’s best restaurant to supply the food and the service. Get your town’s best decorator to fix up the inside of the van.

FILL THE MAYFLOWER. Listeners are invited to come to sponsor locations and donate non-perishable food items for the needy. The radio station broadcasts live remotes at the sponsor locations daily from mid-November through Thanksgiving. The goal is to fill a 48-foot Mayflower moving van with food, all of which goes to a local food- distribution charity. Tie in your local/regional Mayflower company. Then sell sponsorships to any and all businesses: sponsors get participation in all signage, on-air promotional announcements, and a remote from their businesses.

LEFT-OVER WEEKEND. After Thanksgiving, since everyone is thinking “left-overs” anyway, clean out your prize closet and get rid of left-over promotional items from the past year.