Fighting the foolers.

The National Association of Broadcasters (NAB) introduces the 2024 Election Toolkit, aiming to equip local radio stations with resources for factual election coverage and voter engagement. The toolkit provides guidelines for debunking misinformation, showcases broadcasters’ efforts, and offers voter registration tools and polling location guides. Public service announcements in English and Spanish, developed with, promote voter engagement. Additionally, the NAB launches a bipartisan coalition to boost Latino voter participation, involving radio groups like Bustos Media and digital entities such as Telemundo. AM/FM radio’s trustworthiness as a news source has risen to 63%, according to Morning Consult. NAB President Curtis LeGeyt stresses the vital role of broadcasters in combating misinformation, highlighting their responsibility in providing accurate information amid concerns about disinformation’s influence on the election outcome.