Farm broadcasters at the 80th NAFB Convention in Kansas City expressed urgent concerns about the future of the AM band, a crucial medium for their industry. The focus was on countering challenges posed by automakers and Big Tech aiming to introduce subscription-based services in vehicles, potentially sidelining free services like AM radio. The panel, including representatives from the NAB and the Department of Homeland Security, emphasized the need for education and advocacy to preserve AM radio. They discussed the importance of highlighting radio’s reach and influence, partnering with other broadcasters, and supporting the proposed AM Radio for Every Vehicle Act. The bill, with growing bipartisan support, aims to ensure accessibility to AM broadcast stations in all U.S. passenger vehicles. Broadcasters were encouraged to engage in the NAB’s “Depend On AM” campaign, leveraging resources to mobilize listeners and address interference concerns with electric vehicles. The industry was urged to evolve and improve AM radio while fostering relationships with local emergency officials for effective communication during crises.