Drunk with audio power.

A liquor brand’s recent AM/FM radio campaign, coordinated by Katz Radio Group, achieved a 14.3% increase in web traffic, thanks to strategic use of DJ endorsements in two key markets. This uplift, analyzed by Katz Analytics with AnalyticOwl technology, far exceeds the liquor industry’s average lift of 4.3%, with a 13.9% traffic boost during ad broadcast days. The campaign’s success underscores the impact of using local radio personalities for marketing. Research shows 61% of AM/FM listeners tune in for personalities, and Nielsen data indicates audio host ads capture more attention from 44% of radio listeners and 56% of podcast listeners.