“FOR KIDS ONLY” SHOP can be established within retail locations for the holidays. Set up low tables divided into categories: for Mom, Dad, Sis, Brother, Grandma, Grandpa, and “someone special.” Most of the gifts on each table cost under $5.00.…
MEN’S DAY. “Men’s Day at Champion Chevrolet” takes place the day after Thanksgiving, the biggest shopping day of the year, to attract men to the dealership. The angle is, “Don’t be a wimp and follow your wife around at the…
BEST HALLOWEEN HOUSE DECORATIONS. Do a competition judged by a local blue-ribbon panel or listenrs. Conduct a “Tour of Terror” of the winning homes. BLACK CAT SINGS THE CALLS. This is a fun promotion that gets media attention. Your station…
On September 1, 1956, Elvis Presley gave his mother a pink Cadillac. Depending on what you can do, you could give some Mom the genuine article (they’re out there), or a model car with a special Elvis prize package.
You’ll want to start setting this up fairly soon. Sell each client a preset schedule with a preproduced commercial that will run only under certain weather conditions. Good prospects include travel agents, and stores that sell snow-blowers, snow tires, 4WD…
The end of Daylight Savings Time is the first Sunday in November. Air messages reminding your listeners, sponsored by a challenger political candidate. The sell line: “It’s time for a change!”