WE DON’T HAVE MUCH TROUBLE SELLING OUR SPORTS EVENTS. We are in a small town in Montana, and everybody is interested in the local high school and college sports. We broadcast all high school football games, girls and boys basketball…
CONGRATULATIONS, YOU’RE A FATHER! A retail store and/or a service business of any kind can offer a free gift to every man who becomes a father on Father’s Day. DAD GETS THE DAY OFF. Tie in any Dad-related sponsors to…
JANUARY: CHRISTMAS IN JANUARY. If you’re thinking about throwing a holiday party for your advertisers, why not make it a “Christmas in January” party, when you and they aren’t so busy? JANUARY: GUILTY PLEASURES. Most people feel guilty about spending…
BEST HALLOWEEN HOUSE DECORATIONS. Do a competition judged by a local blue-ribbon panel of listeners. Conduct a “Tour of Terror” of the winning homes. BLACK CAT SINGS THE CALLS. This is a fun promotion that gets media attention. Your station gives…
I was talking with a web client the other day, and I was reminded of a trick that you can use to gain valuable information about your programming or your website—and promote it at the same time. Have a “Listener…
For our “Sportsmen Of the Air” package, we sell one year contracts for our sports coverage billed monthly. Our sportsmen receive commercials in all sporting events that we broadcast on KBOW AM550. Our radio station was one of about three…
ARE YOU SMARTER THAN A DJ? This could be on-air call-ins or on-site at a sponsor location. ¶Get a local educator to come up with the questions, so it is unbiased; get Staples, Wal-Mart or some other typical back-to-school shopping…
“FOR KIDS ONLY” SHOP can be established within retail locations for the holidays. Set up low tables divided into categories: for Mom, Dad, Sis, Brother, Grandma, Grandpa, and “someone special.” Most of the gifts on each table cost under $5.00.…
THEME NIGHTS. Take a cue from the big guys and work with your local high school athletics departments to come up with some attendance-boosting on-site promotions that you can participate in and talk about. Simple example: Ask fans to wear…
ARE YOU SMARTER THAN A DJ? This could be on-air call-ins or on-site at a sponsor location. Get a local educator to come up with the questions, so it is unbiased; get Staples, Wal-Mart or some other typical back-to-school shopping…