by Jay Mitchell • • Comments Off on SMRP 9: Fresh Approaches | Promoting for TSL | Congresspeople at Home
If you read or listen to nothing else this week, Episode 9 of SMRP is a must! This week we talk with out-of-the-box thinker Roger Utnehmer; prepare to be surprised at every turn. (Example: When we asked him the question, “How…
by Jay Mitchell • • Comments Off on SMRP 8: Fathers Day Fun | Doing Great Radio | Trickle-Down Credibility
In this week’s podcast, we hear from station owner Brent Lee about a great Dad’s Day promotion with a heartwarming twist. Jay talks about what makes a great-sounding radio station with veteran programming consultant Gary Berkowitz. In our Last Word, Jay asks…
by Jay Mitchell • • Comments Off on SMRP 7: Promo Check | National Business | Having Fun
In this week’s episode, SMRN Publisher Jay Mitchell introduces a new feature, “Promo Check,” featuring the favorite promotions of our favorite broadcasters. We interview Shayna Sharpe, CEO of Regional Reps, about what radio looks like to the national agencies. Our…
by Jay Mitchell • • Comments Off on SMRP 6: Political Advertising | Inconvenient Mail
In this outing, host Jay Mitchell shares an attention-getting sales tip that will loosen up those hard to reach prospects … we get a rundown from communications attorneys Erwin Krasnow and Brad Deutsch on everything you always wanted to know about…
by Jay Mitchell • • Comments Off on SMRP 5: Surviving and Serving | The Death of Democracy
In this, the fifth episode of our podcast series, host Jay Mitchell talks with Florida Keys broadcaster Jonathan Smith about what he and his stations did to serve the community in the wake of the vicious hurricane strike. Then, in…
by Jay Mitchell • • Comments Off on SMRP 4: Randy Lawson | Dumped by Siri
In this week’s episode, host Jay Mitchell chats with Randy Lawson, who shares his secrets about his successful transition from programmer to owner. In his “Last Word,” Jay shares his feelings about how Siri betrayed him – and how Apple…
In this episode, Jay Mitchell gets the lowdown from station owner Russ Kaspar on a moneymaking promotion that’s been going strong for 29 years. He chats with broadcaster and podcaster Jay Douglas about how radio can take advantage of the…
by Jay Mitchell • • Comments Off on SMRP 2: Jeffrey Hedquist, “Business-Friendly”
Small Market Radio Newsletter Publisher Jay Mitchell sits down with award-winning commercial producer and consultant Jeffrey Hedquist, who once and for all answers the question, Can creativity be taught? In his Last Word, Jay says he loves “business-friendly” — as…
by Jay Mitchell • • Comments Off on SMRP 1: Pat Bryson, Mignon Clyburn
In our inaugural podcast, Small Market Radio Newsletter Publisher Jay Mitchell talks with international sales consultant Pat Bryson about the biggest challenges facing salespeople today, and how a salesperson can go from good to great. In his Last Word, Jay…