Industry News

Radio’s immediate and long-term advertiser benefits.

Nielsen’s analysis emphasizes radio’s pivotal role in both satisfying current demand and generating future demand for advertisers. Integrating radio with digital solutions offers an optimal media plan, effectively reaching audiences considering purchases and fostering long-term brand connections. Aligning with marketing…

What’s on in the car?

Xperi’s DTS unveiled the most popular in-car songs of 2023 and Q1 2024, combining radio and streaming data. Luke Combs’ rendition of Tracy Chapman’s “Fast Car” saw remarkable success, topping charts with over 650,000 in- car plays and 1,100 US…

Bryson 4Peats.

Congratulations to our very own Pat Bryson for being recognized by Radio Ink as one of radio’s Most Influential Woman of 2024, the fourth time she has been so honored well deserved!

NAB 2024 Is On.

This week, tens of thousands of broadcasters descended on Sin City for this year’s big show. We’ll have a recap next week.

RVA adds AI.

The Radio Vendor Alliance (RVA) expands its scope by welcoming Radio Content Pro, marking its entry into AI services. This move underscores RVA’s commitment to future-proofing radio stations. Tracy Johnson of Tracy Johnson Media Group highlights their AI-driven product’s aim…

Chapter Eleven meets ElevenLabs.

Audacy collaborates with ElevenLabs to integrate advanced synthetic voice technology, aiming to build an extensive library of AI voices for radio and advertising. ElevenLabs’ technology generates lifelike audio across languages, enabling Audacy to enhance audience engagement and streamline content creation.…

Two-Way AI.

Futuri introduces groundbreaking updates to its AudioAI platform, including CoHostAI, enabling real-time interactions between hosts and AI personalities during live broadcasts. CallerAI technology allows listeners to engage directly with AI through phone calls, creating unique content opportunities. Formerly RadioGPT, AudioAI…

Controversial Commission proposal hotly debated.

The FCC’s proposal to prioritize licensing for radio stations offering three hours of local programming per week sparks debate. The National Association of Broadcasters opposes, citing economic realities and urging policies supporting local journalism without complicating application processes. NPR supports…

The ride starts to get bumpy.

BP America has firmly requested iHeartMedia to refrain from placing their ads on podcasts that divert ad revenue into political contributions. This stance follows iHeartMedia’s redirection of ad revenue from Ted Cruz’s podcast to a political action committee, sparking concerns…

Survey sez: Misguided advertisers bark up the CTV tree.

Nielsen’s latest analysis reveals the importance of adapting advertising strategies amidst the evolving media landscape. Contrary to assumptions, increasing allocations to connected TV (CTV) and digital platforms do not significantly enhance audience reach compared to traditional linear TV. Even with…