Management

Days of Future Past

In 1922, a radio futurist looked ahead 50 years What could possibly go wrong? By Hugo Gernsback Editor’s Preface: The book from which this piece came was written in 1922. I’ve annotated it with today’s version of the author’s vision.…

Are You Ruining Your Brand?

A brand is a delicate thing. Mistreat it and you risk losing everything. As a radio consultant who does websites for radio stations, I often find a severe disconnect between what goes on during the broadcast day and what happens…

What POTUS Can Teach Us about Marketing

Back in the 1980s, Philip Kotler formulated five attack strategies and six defense strategies that together compose a novel way of looking at marketing. I got to thinking the other day that our current president has displayed an uncanny mastery…

Big Data. Big Fun

Most of the readers of this publication live in the world of ownership, management, and sales. But every once in a while it’s a good idea to take a closer look at the product that drives our business—namely, air talent…

Live Radio is Lazy Radio

There’s nothing more enjoyable than doing live radio. There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second chances. Fluff a little, and you’ve got to just plough on regardless.…

PowerPoint Do’s and Don’ts

Advice from the Experts—And Me PowerPoint started in 1987, over 30 years ago, which makes it older than many of the people who use it today. When I first saw a PowerPoint presentation, chock-full of eye-popping animations and transitions, I…

Protecting Your Website from Hackers

Some time ago we published a Management post entitled “Nine Security Tips to Protect Your Website from Hackers.” Recently I heard from one of the authors of that article, Alex Nordeen, who wrote, We recently created tutorials on Ethical Hacking that took 260+ hours to…

Second Impressions Last

What is it like to walk into your station(s) for the first time? I have walked into hundreds of radio stations, large and small, and more often than not the impression was not, shall we say, 100% positive. Especially in…

The DMCA Can Save Your Six

Do you accept comments on your website? Guest editorials? Do community groups post directly to your calendar? Funeral homes to your obits? You may not realize it, but if one of these contributors posts something—an image, for example—that violates a…

Motivating Salespeople: Thinking Outside the Box

Whenever I’m tempted to complain about how hard it is to find good sales reps I look in the mirror. Successful recruitment starts with creating a reputation as a great place to work. (That’s why we have a Budweiser trade…