Radio is facing a number of hard choices. Where do you stand? Last week we published a huge number of promotional ideas for Christmas and New Year’s, authored by our new editorial assistant, Ann Ingram. One alert reader—and only one—Erica…
Editor’s Preface: Fred and Paul Jacobs are two of my favorite people. They’re scary smart, great broadcasters, and they’ve contributed a lot to our industry. And the same is true of two more of my favorite people, Kevin and Dorea…
In 1922, a radio futurist looked ahead 50 years What could possibly go wrong? By Hugo Gernsback Editor’s Preface: The book from which this piece came was written in 1922. I’ve annotated it with today’s version of the author’s vision.…
A brand is a delicate thing. Mistreat it and you risk losing everything. As a radio consultant who does websites for radio stations, I often find a severe disconnect between what goes on during the broadcast day and what happens…
Back in the 1980s, Philip Kotler formulated five attack strategies and six defense strategies that together compose a novel way of looking at marketing. I got to thinking the other day that our current president has displayed an uncanny mastery…
Most of the readers of this publication live in the world of ownership, management, and sales. But every once in a while it’s a good idea to take a closer look at the product that drives our business—namely, air talent…
There’s nothing more enjoyable than doing live radio. There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second chances. Fluff a little, and you’ve got to just plough on regardless.…
Advice from the Experts—And Me PowerPoint started in 1987, over 30 years ago, which makes it older than many of the people who use it today. When I first saw a PowerPoint presentation, chock-full of eye-popping animations and transitions, I…
Some time ago we published a Management post entitled “Nine Security Tips to Protect Your Website from Hackers.” Recently I heard from one of the authors of that article, Alex Nordeen, who wrote, We recently created tutorials on Ethical Hacking that took 260+ hours to…
What is it like to walk into your station(s) for the first time? I have walked into hundreds of radio stations, large and small, and more often than not the impression was not, shall we say, 100% positive. Especially in…