by Jay Mitchell • • Comments Off on Work in Progress
This week we released into the wild the latest edition of our new Small Market Radio Podcast. I’m gratified that hundreds of you have downloaded the podcast, more so that many of you have contacted me with words of praise.…
I shouldn’t mock or minimize the impact and importance of the RAB/Media Monitors finding that radio advertising drives search results. It’s just that those of us in local radio have known that for a long time. Witness the incredible online…
I was pretty expressive in our News section regarding my feelings about Gary Fries. I won’t be redundant, but Gary deserves a mention in this most personal part of our publication. On several occasions along the way, I’ve been lucky…
by Jay Mitchell • • Comments Off on Jumping In with Both Feet
As I mentioned in last week’s issue, my attendance at the Podcast Movement conference instilled in me a much better understanding of the dynamics and the relevance of this evolving sub-medium. As I write this, the “Small Market Radio Podcast”…
by Jay Mitchell • • Comments Off on Missing in Action
The lineup for the Radio Show looks awesome, as usual, but I have to note one glaring omission. It seems that after decades of declining effort and interest, the venerable Idea Swap has finally been laid to rest. (If it’s…
by Jay Mitchell • • Comments Off on The New Frontier
The year was 1982. I was living in Iowa, my consulting practice was thriving, and I was a year away from taking on the newsletter and two years away from owning my first stations. A fellow named Jerry Yellin was…
by Jay Mitchell • • Comments Off on Pressure Tactics
Now that NextRadio has released an iOS version of its app, those of us who have not been 100% loyal to the cause can participate in the coming sea change. I’ll admit it: I turned in my Android device for…
by Jay Mitchell • • Comments Off on Digital Uncertainty
Well, the IAB has released the latest numbers trumpeting the continued dramatic growth of interactive (read: digital) advertising. They announced that the first quarter of 2017 delivered the highest-ever first-quarter earnings for digital advertising in the United States, reaching over…
by Jay Mitchell • • Comments Off on Musical Chairs at the Commission
We are glad to see Jessica Rosenworcel renominated to her post at the FCC. She didn’t make a lot of headlines, but she represented her party well in the partisan environment that is the Commission. We are concerned, however, about…
by Jay Mitchell • • Comments Off on A World without Culture
I don’t know about you, but I think noncommercial radio is a thorn in our side. In Southeast Iowa, we had a very popular local public radio station that siphoned significant dollars and, although I can’t prove it with ratings…