BIA: radio up 7.4%

According to BIA Advisory Services, total local radio over-the-air and digital revenue for 2022 was over $13.6 billion, representing an increase of 7.4% over 2021. Over-the-air advertising grew 2.2% ($11 billion), while digital income rose 35% ($2.6 billion). According to BIA VP/Forecasting Nicole Ovidia, “Radio is maintaining an important position in local markets, particularly as it expands and improves its online digital presence.”