Author: James Cridland

James Cridland, the radio futurologist, is a conference speaker, writer and consultant. He runs the media information website and helps organize the yearly Next Radio conference. He also publishes, a daily briefing on podcasting and on-demand, and writes a weekly international radio trends newsletter, at

Live Radio is Lazy Radio

There’s nothing more enjoyable than doing live radio. There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second chances. Fluff a little, and you’ve got to just plough on regardless.…