Author: Jay Mitchell

Local Radio Networks deepens talent pool.

Ex-WNWN/Battle Creek personality Phil O’Reilly is doing double duty for Swick broadcasting – a morning show at one of Swick’s radio stations (WLK I/Angola, IN), and as part of the lineup at Swick’s Local Radio Networks 24/7 Music Formats. Swick…

Experiential Marketing

Experiential marketing—also known as “engagement marketing”—is at the forefront of our awareness these days, as nearly every company you can think of is applying the realization that today’s consumers—especially Millennials—value experiences above all else, and said companies are doing everything…

Are We Worthy?

This week a bunch of journalistic organizations announced a flurry of awards for excellence; sadly, very few commercial radio stations were included, and those that were are in what we would call medium markets (Des Moines, Wilmington, Buffalo, etc.) that…

Father’s Day Promotions

CONGRATULATIONS, YOU’RE A FATHER! A retail store and/or a service business of any kind can offer a free gift to every man who becomes a father on Father’s Day. DAD GETS THE DAY OFF. Tie in any Dad-related sponsors to…

IHeart axes news people.

As part of their move toward more regionalization in their news efforts, iHeartMedia has furloughed about a dozen broadcast journalists from their stations and networks in Florida, Louisiana and Tennessee.

Don’t pay, don’t play.

The FCC is threatening to revoke the licenses of two more radio stations for nonpayment of their regulatory fees; if WJLI/Metropolis, IL and KSBH/Coushatta, LA don’t pay the fees—which amount to thousands or tens of thousands of dollars—and don’t show…

Funny they don’t look a day over 94.

On Friday, April 12, WLS-AM celebrates its 95th birthday with a bunch of retrospectives and interviews with former station luminaries. The station signed on the air in 1924 as a promotional outlet for Sears, Roebuck and Company. Pop quiz: What…

Podcast listening continues to grow.

According to the latest Infinite Dial report from Edison Research and Triton Digital, over half of all Americans 12+ report listening to a podcast at some time, with 32% saying they listened in the past month and 22% in the…

NAB Crystal Awards awarded.

The trophies for the broadcasters deemed most community-involved for 2019 were bestowed during the NAB Show. The 10 stations so honored included a few great small-market broadcasters, including KCVM/Cedar Falls, IA; KWVG/Boone, IA; and KBHP/Bemidji, MN.

NAB Show attendance down slightly.

The just-concluded Las Vegas extravaganza drew just under 1500 fewer attendees this year than last—which amounts to a mere 1.5%. The preliminary numbers from the NAB indicate that 91,460 broadcasters, podcasters, webcasters, producers, et. al. attended this year’s show, versus…