Audio’s adult loyalty.

Audio platforms, especially music streaming services, demonstrate strong appeal and loyalty. The audio service switch rate is around 12%, significantly lower than video services at 40%. Spotify, with a churn rate of less than 1.5% monthly, exemplifies this trend. Daily usage patterns contribute to audio streaming services’ stability, driven by comprehensive music libraries, podcasts, and audiobooks. Despite price increases, users remain loyal. The future relies on content innovation and integration with technologies like voice-activated devices and AI-driven curation. Maintaining loyalty requires ongoing adaptation in a changing media landscape.