Another week, another IBA announcement.

The Independent Broadcasters Association can check off another item on their to-do list: The Association has announced an alliance with health-management company Sedera to reduce member health care costs. IBA President Ron Stone confessed, “Quite honestly, [reducing member healthcare costs] has been the most difficult item for us to deliver.” Sedera is not an insurance company per se, but a clearinghouse of sorts for medical payments. Stone calls this “a great option for any company looking for a solution for healthcare cost savings, or an alternative to the expensive and ever-increasing cost of traditional insurance.”