AI in the pen.

The FCC is proposing a rule to require disclosure of AI-generated content in political ads on radio and television. This comes amid concerns about the spread of misinformation through “deep fakes.” The proposal, if approved, would require both spoken and written disclosures in broadcasters’ political files. It would also extend to cable and satellite providers. There is bipartisan support for regulating AI in political ads, with polls showing strong public concern about AI-voiced commercials and its potential influence on elections. The FCC chairperson says the goal is to ensure consumers are aware when AI is used in political ads they see. Broadcasters’ representatives say they look forward to working with the FCC to maintain trust with their audience.