When flat is not bad.

farber-erica-smile-300x250According to the RAB in their ongoing study of radio revenues, our medium ended the last quarter and the full year of 2014 with revenues essentially the same as the previous reporting periods. The total revenue for 2014 was $17.5 billion, technically a 1% decline from 2013. Spot radio dropped 3% for 2014; network was down 4%; but digital was up 16%.

According to RAB President/CEO Erica Farber, “Radio held its own in 2014 with radio revenue remaining steady despite an economic climate which saw some businesses tightening their spending in Q4 due to reduced consumer confidence. Digital revenue growth indicates that radio is meeting marketers’ growing commitment to reach consumers via all digital ad channels, and this continued growth confirms radio’s position is a true marketing partner.”