What’s next for NextRadio?

Brenner

Brenner

With a year of experience under its belt, the fledgling initiative to get over-the-air FM radio on as many smart phones as possible has unveiled a major update to its smartphone app at the Radio Show. According to Paul Brenner, the Emmis engineer who now serves as senior vice president of TagStation, “Since launching a year ago, we learned a lot about what consumers, handset makers, wireless carriers and radio people would do to improve the experience. The NextRadio update will exceed expectations. It will deliver to radio listeners, advertisers and content owners something they could not have imagined—a unique, compelling way to interact with broadcast radio that has never before existed.”

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