Things Are Looking Up

According to a new study from Mark Kassof and Company, the majority of radio owners, executives and GMs surveyed are optimistic about the future of traditional terrestrial radio—69% versus 17% who say they are pessimistic, and 14% who just don’t know. The main reason that the majority are optimistic centers on our ability to be local and service-oriented; a distant second-place reason is “radio evolves/reinvents itself.”