The interactive world standardizes audio.

Woman working and listening to music.The “Digital Audio Ad Service Template” (DAAST) is the Interactive Advertising Bureau’s first attempt to bring standards to online audio advertising. Kurt Hanson, publisher of the RAIN Newsletter, which broke the story, reports, “The purpose of DAAST is to promote a technical ecosystem in which advertisers, publishers, agencies and consumer playback devices are aligned to coherently deliver and track streamed audio advertising.” More information HERE.

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