Nielsen conducted a study on Millennial males (18-34) and found them to be heavy digital consumers, as you’d expect, but also heavy radio listeners as well. According to the study, 88% of all US millennial males listen to radio every week, spending 11 hours and 42 minutes doing so. They listen, on average, about an hour longer than women do. Millennial males also show more interest in customized streaming services (Pandora, spot a fight, etc.) than other demographics.