Survey says: traditional media on the chopping-block.

According to a recent study conducted among advertisers by Borrell Associates, the ad media most likely to be reduced or eliminated in 2017 include printed directories (42% plan to reduce or eliminate), magazine (36%), newspaper (30%), other print (27%), and radio (24%). Less likely to be cut or cut back on include outdoor, TV, direct mail, and event marketing. Digital brings up the rear, but even they are not spared the scalpel: 3% of the advertisers say they will cut back or drop digital advertising. For the full report, click here.