Survey says: size matters–sometimes

Harker Research pored through pounds of ratings to attempt to answer the question, “Does radio group size help or hurt the ratings?” What they found is both predictable and somewhat surprising. On the one hand, according to the report, “Companies with a lot of stations to win often, but not as often as you’d expect. If you take into account the size of each group, Clear Channel falls from first in absolute terms to third. CBS falls even further, ending up sixth. Cumulus, though third in the number of stations in PPM markets, falls to dead last in its percentage of winners.” Meanwhile, Harker names Hubbard and Cox as “two standout groups” because, although their size is much smaller than the three aforementioned supergroups, the standouts have “a better hit rate than their larger competitors.”

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