Survey says: radio operators see dramatic digital shift.

Mark Ramsey Media has conducted another survey of radio industry leaders, and finds that managers are anticipating a sharp rise in digital revenues. However, those revenues will still make up a small fraction of the station’s overall gross. Researcher Ramsey says, “While it should come as no surprise that digital is perceived as ever-more-important among radio managers, the magnitude of the increase is stunning. Today, 60% of these managers acknowledge that 5% or less of their overall revenue comes from digital, and 37% say it’s less than 3%. But that tiny proportion is likely to change in the next five years, these managers say. Thirty-one% say that more than 15% of the revenue will come from digital sources five years from today.”